Hope for Melal

The book â€Å"Melal â€Å"by Robert Barclay takes place in 1981 in The Marshall Islands of the South Pacific. The people known as the Marshallese are the natives to these islands. Overtime other cultures began to settle on these islands also, such as the Spanish, Japanese, and Americans. Out of these three cultures the Americans were the most domineering and devastating to the Marshallese people. The Americans took over the Marshallese native land and forced all of them to live on one island in deplorable conditions. The Marshallese had their freedom revoked from them; they then had to live under the Americans rules. Two of the Marshallese characters in this story who believes strongly in withholding many of the native Marshallese custom and traditions are Jebro and Rujen. These two characters portray great hope that they can sustain these important aspects of their culture. Hope starts with believing in something one desires can happen. Sparks of hope are revealed throughout this story through the character Jebro. Jebro’s hope comes from believing that he can continue on the traditions of his native culture, so that the traditions will not be lost. He believes he can do this by teaching important Marshallese traditions to younger Marshallese, and Americans who take an interest in learning. â€Å"Maybe on one of your days off I can swing by with a boat and we’ll go fish. The rules say we’re not supposed to stop over here, but I’m sure we’ll get away with it. You can show me how you knew where that school was gonna come up. Or did you use that magic finger of yours? Jebro nodded, smiling now. Okay we go fishing sometime, but if you want my secrets that are worth more than any boat you give me! He laughed â€Å"(Barclay 253). I think this passage in the story shows that Jebro is realizing that not all Americans like Travis, are bad people. This gives him hope that he can begin to teach Americans about what is important to the Marshallese natives, so they can come to better understand some of the traditions that the natives value. Rujen’s hope in this story is derived from him finally acting on his beliefs in Part 3 of the story. This took place after Rujen tried to integrate for such a long time with the Americans, which lead Rujen into such an empty ife he could no longer take it. He finally snapped and realized that he is a Marshallese and should stop pretending to be something he is not. â€Å"Yokwe, he said, he drove the knife down. That was when blood came up from the mouth of the mermaid on Good Friday, 1981 â€Å"(Barclay 262). I think this is Rujen’s first sign that he has belief that there is still hope for the Marshallese. Rujen performed this act of killing the dolphin, because the Marshallese people believe that it is bad luck to not kill any dolphin that came into the lagoon. This is Rujen’s way of standing up for the traditions and culture he was brought up in. If Rujen did not perform this task, the Americans were going to make it a law that it was illegal to kill dolphins. The fact that Rujen got away with this task, gives all Marshallese people hope that their traditions can still be performed. The second sign of Rujen‘s hope in this story is shown in the following passage, â€Å"How could a Marshallese be trespassing on a Marshallese island? The ticket filled Rujen with an unbearable loathing of the ignorant man who had written it. He waved the ticket in front of Oly’s face, nearly slapping him with it. Maybe you better pay me fifty bucks! You pig â€Å"(Barclay 271). In this passage Rujen is standing up for the Marshallese people in hope of reclaiming the land that had been taken from them. â€Å"I like it when boys like yours go trespassing on the outer islands. All boys should go if they have the chance, instead of just lying around and drinking. He slapped Lazarus’s knee. Maybe we all should go, Alfred said. We should go live on those islands and tell the Army to shoot their missiles at Ebeye instead! Kinoj and the others, not laughing, seemed to be giving Alfred’s proposal serious thought† (Barclay 279). I think that this passage shows that a lot of the Marshallese agrees with Rujen. They have hope that if all the Marshallese stick together and try to take their land back over, that they will be successful. The Marshallese has real hope that they can believe in. Hope that there belief’s and traditions will be carried on for many generation’s. If they stick together, I think that they can be successful in gaining their lives back. I believe the Americans and Marshallese will find a common ground and live happily together, and share the land. They are two different cultures, but many different cultures co-exist. People to have different beliefs and values and we can all learn from one another. If in the South Pacific everyone was governed by the same laws, and was treated equally I feel that the quality of life would drastically improve for the natives in that region.

Bathing an Infant and a Small Child

You may also choose a time of the day hen someone else Is with you to assist at least until you and your baby become more comfortable with the process. Free bath time of distractions no TV, loud music or phone interruptions this is not a time to update your Backbone. This will guarantee your focus is on only your infant and keeping them safe during their bath. I know that the first baths can be a memory you may want to capture on film, in this case make sure to have someone else to assist you by standing near and taking the photos.Remember things get easier with practice, bath time can be difficult at first your infant my hate the Idea of being stripped of their clothes and being placed In a tub of water but in time you will have confidence in yourself and you both will grow to enjoy bath time. In the first few months of life it may be easier to use the kitchen sink or an infant bath tub placed on the counter; you can use the large bath tub but until you are comfortable giving the ba th it maybe be awkward to kneel over the tub while hold your infant and washing them.If you do choose to use the bathroom tub using a bathing seat may make It easier. One last reminder NEVER leave your Infant unattended In the bath, not even for a second If you need to leave the tub area take your baby with you. Gather your supplies. These items should be gathered prior to starting to bathe your infant. Everything should be within an arm's reach to prevent you from having to stop, remove your baby and go fetch something just to have to reenter your little one in the water and start again.You bath items should include: A baby tub, or shallow basin to soak the infant in A small towel(washcloth) or sponge for washing Gentle liquid baby soap Monsoons and Johnson head to toe or lavender baby wash which works great to help soothe babies. ) A small plastic cup Two dry towels preferably one with a hood made for small children Clean clothes Clean diaper A warm blanket Baby lotion (optional) A bath thermometer (optional) Set up the areas. Lay out the towel without the hood on a flat surface in a warm place the counter, a changing table, on your bed or even the floor if it is warm enough and free of danger.Place the clean diaper, clothing, warm blanket and lotion if you choose to use beside the towel. This area will be where you bring your bathed baby to dry and dress after his or her bath. Now set up the bath location make sure your soap, washcloth and cup are all within your reach of the sink or baby tub. Prepare baby. The temperature should be about 92 degrees Fahrenheit. This is where a water thermometer comes in handy but is not necessary you can also use your inner wrists to feel the water. Lay out the hooded towel out near the bath. Get your baby ready to enter the bath.Make sure you have everything ready and in arm reach of the tub. And then Lay your baby on the hooded towel and strip him or her of all their clothes and remove the diaper and slowly lower your bab y into the water. Washing your infant. Before adding soap start with washing your babies face dip one corner of the washcloth in the warm water and wash one eye from the inner corner outward and then use another corner and repeat to wash the other eye. Make sure to use little to no pressure and if there are stunk on crusty spots dab then with the wet wash cloth to soften and they should wipe way do not scrub or use pressure.Wet the entire wash cloth and wash the rest of your baby's face, behind ears, and mouth and don't forget their neck where dripping milk likes to hide. After washing your baby's ace use a dime size amount of soap and begin by washing your baby's head if he or she has a lot of hair you can add the soap to your hands and rub it softly through their hair use the cup to rinse out the soap. If you infant doesn't have much hair or none at all you can add the soap to the washcloth and gently rub your baby's head and rinse with the cup. Always make sure to wash your infan t from head to toe.After the head is washed and rinsed move to your baby's tummy. You can wash around the umbilical cord if it's still in tacked and back. Thoroughly wash your child genital area f you have a little girl make sure to gently wash her folds if you have a boy make sure if he is uncircumcised to fold back the fore skin and clean well and if he is circumcised follow the instruction give to you by the doctor to cleaning the area each case is depended on how well your child takes to the procedure and how long it has taken your baby to heal from the procedure.Once the genital area is thoroughly clean wash your infants bottom, legs and toes. After your baby is washed. Rinse your baby of any remaining soap using the cup and warm water. Remove your infant from he water and lay him or her on the hooded towel and wrap them up and snuggle them keeping them close and warm while moving to the dry towel area you set up with his or her clothes and diaper. Drying and dressing.Remove yo ur infant from the wet towel to the new dry towel and pat your baby making sure to dry all their fold and not to rub them with the towel and simple Just pat away the moisture. Now would be the time to apply the lotion if you choose to, lotion helps assure to keep your baby skin moisturizer and soft but it is optional. After your baby is dry put on the diaper then dress in the clothes you have laid out. After your baby is dressed wrap them in the warm blanket and snuggle.Remember like all other new things you learn as a parent giving your infant a bath will become part of your normal routine and in time will become a fun and enjoyable for both you and baby. At first bath time may not be one of your baby's favorite times and them crying or even screaming is normal, removing their clothes getting the wet and chilled Just isn't pleasurable. But once you become comfortable with the step of bathing your baby it will get easier. Now enjoy snuggling your wonderful smelling little one!

Technology Is the Solution to Overpopulation

Technology is the Solution to Overpopulation About ten years ago while in a science museum, I saw a counter that estimated what the world population was at that given moment. Innocuous at first glance, since a number in excess of five billion is difficult to comprehend, what became alarming after watching the counter for a minute was the continual increase in the population. Thinking about the circumstances related to the population rise logically made the problem seem apparent. The earth is finite both in terms of physical size and in resources but the population is growing towards an infinite value.At some point the steadily rising population will move from being a problem that is geographically distant to one that is immediate and more salient than just an increasing value on a faceless counter. This problem of population growth leads to a number of solutions that could have significant implications on the quality of life. Taking no action and allowing population to grow unchecked could possibly risk the entire human species if food or clean water were to become unavailable worldwide.Aiming for zero population growth would in theory maintain the existing quality of life since a stable population would not increase their use of resources. However not all resources are renewable, so scarcities could still occur with a fixed population size. In an extreme case permanent resource depletion under zero population growth could have the same extinction effect that unchecked growth can lead to. Despite the escalating risk of unchecked population growth, technological advances necessitated by the increase in population will at least maintain the quality of life and could possibly improve conditions.Southwick in â€Å"Global Ecology in Human Perspective† says that human population has increased geometrically over the past two millennia. With a high number of people in their reproductive age the potential for continued growth is likely. Southwick says that scient ists think the world population has increased far beyond an optimal size of one to two billion. The optimal population comes from a standard of middle class quality of life. A more critical analysis of population growth relates it to a cancer in an organism.Despite the level of pessimism on population growth, future research needs to be conducted with a more objective viewpoint to counteract cultural and emotional origins (Southwick, 1996). With the likelihood that population will continue to increase when considering Southwick’s observation that many people able to reproduce, the population will continue to move further from its â€Å"optimal† size. This deviation implies that the quality of life must be decreasing for many. In reality this decline has not happened. As discussed in class, increased agricultural yields have allowed for a larger population to be adequately supported.Even with the increased amount of food, Southwick says that 20 percent of the world popu lation is malnourished (1996). More food may be available but it still is not being distributed to all of those who need it. The lack of rapid worldwide transport of all goods including food may appear to be a hindrance to well-being but this disconnection between locations may provide an important health safeguard. Diseases are another negative factor to human population growth and some highly contagious fatal diseases can risk human extinction.A virus can only spread if it can find someone else to infect before it kills the carrier. A fatal disease that leads to death after a long period of time increases the chance that the carrier can infect other people, in turn bringing population closer to extinction. In terms of transportation, if people and goods in the world are too well connected, then a fatal disease that has the potential to lead to extinction would be able to infect many people over large area since the disease can spread quickly over trade routes.The World Health Orga nization has found that the current spread of Severe Acute Respiratory Syndrome or SARS is facilitated by international travel and can quickly infect many people around the world. Originating in Southeast Asia, speedy transportation has turned SARS from a regional problem into an international issue (World Health Organization, 2003). To avoid the risk of mass deaths due to rapidly spreading diseases, international policymakers need to avoid the creation of a level of world interconnectedness that is too quick. A slightly disconnected world may mean oods may not reach all places where in demand, but the risk of fatal diseases affecting large regions of population would be less. The ideal model of resource distribution is to have necessities be located near areas of population. Localized resources would reduce the need for goods to travel long distances over a lengthened period of time to avoid the spread of disease. Increased levels of population could live well off of added amounts of food that are nearby. This best case of locating populations near resources would be difficult to obtain in practice as resources and populations are already in fixed locations.If people were unwilling to move near where food is available it would be difficult, except in times of war and famine, to force them to relocate. A compromise solution would accept the fact that not all people of the world will be able to have a high standard of living but the potential for improved quality exists. This potential cannot be reached immediately since resources and population remain geographically separate and faster transportation would increase the spread of fatal diseases.Improvements in resource production such as increased crop yields makes it possible to support higher populations and improve the quality of life at least at a local level. References Southwick, C. H. Global Ecology in Human Perspective, Chapter 15. Oxford Univ. Press. (1996). World Health Organization â€Å"Frequently Asked Questions on Severe Acute Respiratory Syndrome (SARS),† Communicable Disease Surveillance & Response (CSR), March 24. (2003). World Health Organization . Retrieved March 29, 2004.

Personnel and organization conflict Essay Example | Topics and Well Written Essays - 500 words

Personnel and organization conflict - Essay Example Performance standards typically emphasize individual performance, but they can also be used to measure group performance. The employees of a company must be notified in written about the performance standards that the workers must comply with. Appraisal programs include the performance standards in order to measure the performance of employees. Some of the measures that are estimated by performance standards include the quality, quantity, cost effectiveness and timeliness of the work performed. Performance standards are needed to control the labor output of the employees. For instance, if an employee is given a performance standard that specifies he must produce at least 25 units per shift, the employee will comply with that amount due to the existence of the performance standard. Monitoring performance standards of a job is a good way to measure the effectiveness of the worker. The use of performance standards can also enhance the ability of the manager to determine operating inefficiencies that need corrective actions to be fixed. Five types of performance measures that managers should consider are efficiency, quality, error rate, revenue, and compliance (Ofm.gov, 2009). Inefficient employees that commit errors must be tracked in order to remedy the situation. A way for management to reduce errors and to improve the quality of the work performed by the workers is through training and development. The use of performance measures helps managers identify weaknesses in the operations of a company. It is important to keep the employees motivated and with high morale to help them achieve a high level of performance. Performance measures enable managers to establish specific criteria for the workers to follow. The use of performance standards provides employees with duties and responsibilities to comply with (Indiana.edu, 2005). The use of written performance measures enables companies to comply with governmental regulations

Economics Essay Example | Topics and Well Written Essays - 1000 words - 5

Economics - Essay Example An economic cycle comprises several phases viz. recession, recovery and boom. In the recovery phase, individuals and businesses borrow and invest more causing the aggregate demand to rise up which leads to boom or expansionary pressures in the economy. This boom brings with it problems like inflation and high imports etc. In such a situation, the government needs to take some action through various macroeconomic policies for the purpose of stabilisation of economy. Thus, the recessionary pressures enter the economy characterised by weak investment and business slow down (Smith, 2003). The economy displays several peaks and troughs over a cyclical phase (see Fig 1). The responsibility of government to stabilise the economy leads it to make use of various macroeconomic policies in order to manage the cyclical economic fluctuations. As an advisor to the government, I would like to recommend the use of monetary and fiscal policies for the purpose of curtailing cyclical fluctuations. Macroeconomic policies like monetary and fiscal policies can be utilised by government to control economic fluctuations. Macroeconomic factors like taxation and government spending fall within the realm of fiscal policy whereas inflation, interest rates, exchange rates and other monetary factors are relevant to the monetary policy. Government can control economy by fluctuating interest rates, exchange rates, and the growth of money and credit in the economy (Smith, 2003). Most particularly, changing interest rates on the part of the government affects inflation, supply of money and credit, exchange rates, foreign and domestic investment and business expansions etc. All these factors put a great impact on the cyclical pressures in the economy. Monetary policy can be utilised in two dimensions under cyclical fluctuations in business. In the case of expansionary pressures or boom in the economy, the

Introduction to business Essay Example | Topics and Well Written Essays - 500 words - 14

Introduction to business - Essay Example The expansion and diversification of consumer market with time has established the need for employing a diversified workforce that can satisfy the diversified demand of today’s consumer. The world’s demography is changing constantly, now no country is a complete blend of one race and ethnicity. Due to increased migrations, the minorities are increasing in world developing countries. With all of these changes, it has become important for countries to have a diverse workforce that represents all aspect of the society; this representation projects a better image of the organization in the society. A major advantage of an organization attempting to acquire diverse workforce is that it have access to a large pool of candidates by which it can hire the best possible person for the job. An organization that places importance on skills and talent over characteristics like age, gender, race etc is able to achieve competitive advantage over other organizations. Another advantage of diverse workforce besides projection of better image is that it helps diversified consumer to believe that they share common grounds with the company and it helps to increase their trust in the organization. Furthermore, employees with different perspective can provide the organization with different and varied objectives helping to identify unmet needs and new opportunities. Recruitment of a diversified workforce and creating a welcoming environment for these employees helps to increase motivation and commitment of employees towards the organization. This is because these employees feel valued. Recognition and acceptance of an employee’s unique perspective helps to create a comprehensive work environment, which is very beneficial for the organization. It is evident from the above discussion that the benefits of a diversified workforce far out-weigh the cost of it. It is an essential utensil for

Informatics of health care Essay Example | Topics and Well Written Essays - 750 words

Informatics of health care - Essay Example -Health initiatives such as WHO Global Observatory, which offered Member States with suitable strategic information and policy on the operational practices and standards pertaining eHealth. World Summit on the Information Society (WSIS) has asserted its assurance to offering entree to the world’s health awareness and corresponding telemedicine services. Telemedicine applies in locations of worldwide collaboration in emergency response access and networking among the existing health specialists in order to aid advance quality of life and environmental situations (Scott et al., 2005). Within Europe, e-Health forms a fundamental section of the European Commission e-Europe implementation plan. The plan mainly entails envisage the actual definition of the health data interoperability standards, execution of the prevailing health information networks, e-referral, tele monitoring and telecare. Clinical information system used in the modern healthcare setting has computer-based designs that enable the collection, storage, manipulation, and analysis of clinical information significant in the delivery process. The modern clinical information systems facilitate a coherent availability of clinical data in the repository that store patients record especially illness history and major interactions with the medical care practitioners (Stewart & Catanzaro, 2005). In the clinical information system, the repository are designed to encode information that assist physicians in deciding on how to go about patient’s conditions, wellness activities and treatment options as well as the overall actions undertaken. In addition, other healthcare related information that may assist in performing such activities can also be stored and processed in the system (House of Commons Health Select Committee 2005, p. 2). Clinical information systems have been beneficial in several roles in the healthcare setting such as managerial roles, performing general practitioner delegated tasks,

Who is Jeffrey Dahmer Research Paper Example | Topics and Well Written Essays - 1750 words

Who is Jeffrey Dahmer - Research Paper Example Certain incidents of his life are in line to shape his personality as a murderer, however, it cannot be stated as the reason to give anyone freehand to do what he was up to. This paper will analyze the character of Jeffery Dahmer as a murderer who was involved in doing illicit homosexual activities and finally killing and humiliating the corpses of his victims during his criminal life. According to his parents stated opinion, Dahmer was initially cool minded and also had group activities with his friends and classmates but after his surgery of hernia when he was only six years old, his personality as a whole showed a number of transformations. Hernia surgery of Dahmer can be categorized as the first incidence of Dahmer’s life that brought some mental problems in his life as he shifted from being a normal child to a child showing abnormal traits. (Davis, 1991). Later on, he moved from his residential place to Bath Ohio that added to his seclusion, as he has to leave all his mat es. He started showing interest in school newspapers giving criminal stories. He also developed a taste for drinking (Masters, 1993). As a student, he was not good and showed little concern towards his studies. The harsh realities of life distracted his father and mother. Their disconnection added fuel to his negative personality and his father was unable to show proper concern towards a son who started as being negative as a teenager. His mother left him and his father had to move from one place to another place in connection with the business besides developing an illicit relationship with another woman. After separation from his mom, he felt himself more insecure and abandoned. His being left friendless and abandoned compelled him to walk on a path, which was not at all tolerable for a society where moral values and ethics matter (Masters, 1993). His activities were totally against the moral values of a society having a motto â€Å"Live and Let Live†. During his studies at Ohio State University, unlike a student-like attitude, Dahmer showed no interest in his studies and was involved in massive drinking habits. University administration took him to the task many times for his indifferent attitude but their actions failed to put him on the right track. Under his father’s pressurized persistence, Dahmer joined the Army for a period of six years in the year 1979. His father considered that by joining the force, he would be able to rectify his personality and personal problems but his habits of drinking were uncontrollable. He was unable to continue his profession in Army and got out within a period of two years only. (Davis, 1991). After being discharged from Army, he was so mentally disturbed that he got involved in more drinking and establishing illicit and illegal relationship with his friends. One such initial incident that took place in his life was with a 19 years old boy named Steven whom he invited to his father’s home to drink and to have sex with him. He drank frequently during the sexual intercourse. Dahmer’s first kill was this boy as he was hit hard on his head for his struggle to leave Dahmer. Dahmer not only killed the boy but also chopped up his body into many pieces and put the pieces in plastic bags and put in the wooden box around his father’s property. After a considerable period of time, he opened up the wooden box and smashed bones and head of Steven for placing in the forest. This shows that Dahmer was mentally not absent minded, as he knew that he had to hide what he had done wrong. His age was 18 years when he murdered mentioned boy (Davis, 1991). Jeffery Dahmer continued to

Evaluating an International HRM Strategy Assignment - 1

Evaluating an International HRM Strategy - Assignment Example At the same time, the company should introduce active employee participation policy. The Chinese food and beverage market has become the largest market in the world (Asia Perspective, 2014). Asia Perspective (2014) maintains that the current status of the Chinese food and beverage market is contributed by the fact that the Chinese economy has experienced a phenomenal growth in the recent years and has been able to maintain the growth trend over these years; and it is the fruit of this sustainable economic growth that has enabled its food and beverages market to obtain and retain the current status; consequently, it has attracted many local and international firms to invest in its growing food and beverage market. This graph clearly demonstrates the market potential of Chinese grocery market. The table highlights that the current grocery market are mainly shared by both local and international investors in which lead or majority of the market share is owned by Wal-Mart China as reflected by the table 01. At the same time, some local companies are also competing in the market. Due to this collective investment of both local and international investors, the Chinese grocery market has become balanced as it enables the consumers to experience the benefit of healthy competition in which they will be able to buy products at very competitive prices. In addition, China has a very strong and stable consumer purchasing power and this trend has experienced a sustainable growth and stability over these years. For example, consumers aged 25 to 39 remain the highest earners and they continue to increase as the Chinese market has stable job market for the current and potential graduates (Global Analysis Report, 2014). Fierce competition is unavoidable in the Chinese grocery market. the current trend highlights that many local and international firms actively pursuing their

Research Paper Example | Topics and Well Written Essays - 750 words - 5

Research Paper Example Pollution, more so air pollution is China has become an epidemic in most Chinese cities in the recent past with a report stating that China lists sixteen cities out of the twenty most polluted cities in the world. It is no doubt that China is one of the fastest growing economies of the world and with this exponential growth, major institutions in the world including the United Nations have raised some concerns over what seems like little or lack of proper environmental management policies in China. The epicenter of this matter revolves around waste management since virtually every industrial and human activity leads to the production of waste. Since certain class of wastes can pose great danger to the environment, it is imperative that the Chinese government take proactive role in investigating the major causes of air pollution in china. China produces a variety of wastes ranging from electronic waste, industrial wastes, to nuclear wastes. Our major concern here is the rampant air po llution in China, how it has influenced the lifestyles of the Chinese citizens, and other neighboring countries like India. In the year 2012, the president of China Medical Association, Zhong Nanshan, raised his concerns over what he termed as one of the major medical disasters facing China at the time. He mentioned cardiovascular diseases and lung cancer as the main vectors through which air pollution manifests itself. Air pollution is specifically high in the urban areas of China like the major cites than in the rural areas due to the high rate of emissions from manufacturing industries and motor vehicles. A research conducted indicated that incidences of lung cancer and cardiovascular diseases were especially high in the cities because of the prevalence of air pollution. In major climatic conferences and seminars, China has always taken the blame as the world’s leading country in terms of carbon emissions. Many nations and recognized organizations have accused China of bei ng lenient to those whose emissions surpass the international standards within its jurisdiction. In addition, China has not fully embraced the thorny issue of air pollution with the seriousness that it deserves as seen in her standards of gauging the pollution levels. The government of China did not until lately include PM.5 and the Ozone in measuring the index of the air quality. This laxity in combating air pollution really tainted the image of the Chinese government and her products world over. It was the renowned environmentalists around the world that spearheaded a campaign that would see China change its course for the better, even if the final destination is still far. Rooij (2006) categorizes of air pollution in the People’s Republic of china into emissions from factories, motor vehicle emissions, and construction firms. By the end of 2006, the emissions of Sulfur dioxide in china had reached a maximum high after which it reduced significantly. Before the period, this chemical was responsible for the pollution of a considerable volume of air with it worst victim being the Ozone layer. The construction and furniture industries are prone to using formaldehyde in adhesion and preservation. Due to the volatility nature of these compounds, indoor air pollution has been inevitable in most Chinese

Enrons Fall Essay Example for Free

Enrons Fall Essay State the facts of the case. Enron is the Seventh- largest company in the united states but after six months, Enron filed for bankruptcy, the outcome of what has been called the greatest accounting fraud of the 20th century. Twelve thousand employees lost not only their jobs but their entire retirement and life savings, which had been invested in Enron Stocks. Other owners of Enron’s stocks—including thousands of ordinary Americans whose pension were also invested in Enron’s Stock—lost a total of $70 billion when the value of their stocks collapsed to zero. . What are the systemic, corporate and individual issues raised by this case? Systemic Issues: The Enron’s greatest accounting fraud was done by the person inside the company who was indeed in a higher position. This is not only a crime in the point of view of law but also an organizational fraud which affect everyone in the organization, including the shareholders, stockholders, and employees. Corporate Issues: The accounting frauds was done by creating the Special Purpose Entity that covers the debt and failing investment in the company and turn it into sales revenue in the financial statement. In simplest way, they turn their liabilities to an asset. This is done through some executives of Enron with the help of Arthur Andersen, the chief auditor of Enron. Andersen violated the Public Accountant practices. Individual Issues: A moral Hazard caused by individual of Enron and the public revelation of Sherron Watkins in everything she knew about the malpractices in the company. . If the value of Enron’s Stock had not fallen, the Special Purpose Entities perhaps could have continued to operate indefinitely. Suppose that Enron’s stocks did not fall, and suppose that its accounting adhered to the letter, if not the spirit, of GAAP rules. In that case in your view, was there anything with what Enron did? Explain. If the practice was allowed by GAAP and the Enron did not fall is stil l consider as unethical behavior for the only purpose resulting for this action is fraudulence. If fraudulence is not the purpose of some person in Enron’s, then it would be Sherron Watkins who behave unethically for revealing the company information without the authorization of the company itself. 4. Who in your judgment, was morally responsible for the collapsed of Enron? Andrew Fastow, Enron’s former CFO, for setting up limited partnership called Special Purpose Entity and Arthur Andersen for being an accessory to the crime of Andrew Fastow.

Detective Archetype Essay Example for Free

Detective Archetype Essay Sherlock Holmes and the Doctor share qualities such as higher intelligence, isolation from society, and hyperactivity that shape them into the only ones capable of providing justice for the threatened. The two fit the detective archetype quite well and whether explicit or not, the archetype is prevalent in their stories as well as others. Qualities of the detective archetype are represented through each â€Å"detective’s† habits, actions, words, thoughts, and choices. It is complex, interests the reader, and is used by nearly every author of detective fiction. Holmes and the Doctor express and put forth their higher level of intelligence in everything they do. Their frequent and effective use of deductive reasoning tells them where to go and leads them in their endeavors. Before they can deduce what happened in the situation they are dealing with or find the solution to the problem at hand they must gather the facts. Both pay attention to detail, Holmes even said, â€Å"To a great mind, nothing is little.† (27) They consider everything – the unordinary to the obvious and the perplexing to the straightforward. Each of the characters has attained a myriad of knowledge which aids them in their reasoning. For the Doctor; he has learned things through experience. He has lived for thousands of years as he is not human and is like an eternal being, in that it can be assumed that he knows just about everything. Holmes’ knowledge, however, comes from experimentation that he conducts in his free time. Curiously, neither was formally educated, yet has a particular interest in sciences. When investigating a clue Agatha Christie commented, â€Å"there you go with the science stuff again!† (Dr. Who) which implies that he has already demonstrated his efficacy of science. With their arsenals of intelligence, Holmes and the Doctor will always prevail. Members of the detective archetype tend to be isolated from society and Holmes and the Doctor live up to that stereotype. In Homes’ case he chooses to be introverted and would rather spend time alone. Because he has a certain haughty narcissism it makes him believe that he is too good for others. When asked if he enjoys the literary works of Gaboriau and his detective Lecoq, Holmes â€Å"sniffs sardonically† and responds in an â€Å"angry voice†, claiming the book had made him â€Å"positively ill.† (14) The Doctor, on the other hand, would choose to be extroverted yet the circumstances of his life do not allow this. He is the last of his kind and does not fit anywhere; he is forced to live a life with few lasting relationships. Sherlock Holmes has few hobbies and most of them keep him isolated from other people. What he enjoys, other than experiments, is playing the violin while he thinks about current cases he is working on. Another hobby of his that his assistant Watson intimated is the use of narcotics. Watson suggests â€Å"On [some] occasions I have noticed such a dreamy vacant expression in his eyes that I might have suspected him of being addicted to the use of some narcotic† (10) Not only is Watson his assistant, but he is the only true friend of Holmes. Likewise, the Doctors’ assistant, Donna, is the only one who remains with him. Theirs assistants are not just there, but they help the detectives solve problems. More importantly, they make Holmes and the Doctor not seem so out of place. Hyperactivity is another characteristic of the detective archetype that both Holmes and the Doctor share. They constantly jump from one thought to the other. When the Doctor rambles on to himself about the time he spent during Charlemagne’s rule Christie questions, â€Å"but that was centuries ago.† The Doctor replies â€Å"I have a good memory† (Doctor Who) and moves on to his next thought. As the moment has passed he quickly shifts to the next thought on his mind. Similar to this, Holmes switches subjects rather frequently. In one instance Holmes was able to deduce a man’s background before Watson would even attempt to. To Watson he was merely a â€Å"fellow† â€Å"walking down the other side of the street.† Without even thinking about it Holmes replies, â€Å"You mean that retired sergeant of Marines.† â€Å"The thought had hardly passed through [Watson’s] mind† (14) by the time Holmes had moved on. Higher intelligence, isolation from society, and hyperactivity are qualities that make Holmes and the Doctor fit the detective archetype. Higher intelligence is used by the detectives to deduce information from and interpret the problem. By separating themselves from society the two can meditate on where their focus should be. Hyperactive by nature, these individuals are perfect for their roles. Despite the negative connotations of some of these characteristics, they are able to use them for their benefit to be successful.

What is dyslexia?

What is dyslexia?   Ã‚  Ã‚  Ã‚  Ã‚  It has been 100 years since the first case of developmental dyslexia was described. Hitherto numerous researches had shed light on the causes and consequences of this disorder but the debate concerning its definition is still highly contented. In this essay, I will first answer the question of what is dyslexia and then move to the debate of whether it has a genetic basis.   Ã‚  Ã‚  Ã‚  Ã‚  Firstly, I will introduce what has been done in the early research of dyslexia and then tried to find a definition for us to understand dyslexia properly. Secondly, I will introduce the research for supporting the view that dyslexia has a genetic basis. 1.1 Early history of research on dyslexia   Ã‚  Ã‚  Ã‚  Ã‚  Reading, a complex behavior that requires a set of cognitive skills, has been highly valued by society and is a key component to education. An inability to read has profound social and psychological consequences. Several scholars in the 19th century studied the loss of the ability to read or understand writing.   Ã‚  Ã‚  Ã‚  Ã‚  Kurrmaul in 1877 describe the reading difficulties of literate brain-damaged patients as word-blindness. It is only in 1887 that a German ophthalmologist, R Berlin, first used the word ‘dyslexia to describe reading difficulties caused by cerebral disease or injury. However, having read articles published by Hinshelwood in the 1890s and early 1900s, W.P Morgan (1895) points out that a patient can be suffering from dyslexia without cerebral disease or injury. He quotes the case of a boy who has reading difficulties even though he has suffered no apparent brain damage. Though for a long time, the problem of dyslexia is widely studied, dyslexia was not a common knowledge for more than half a century and the concept of dyslexia was not familiar and unclear to many people. People need to understand what dyslexia is in order to help ones inflicted with the disease. 1.2 The definition of dyslexia   Ã‚  Ã‚  Ã‚  Ã‚  Dyslexia is a neurological disorder with a genetic origin and behavioral signs which extend beyond problems of written language. Early research confined the dyslexia into a medical model and thus clinical practice fail to distinguish a dyslexia patient from normal readers. In the 1968 World Federation of Neurology meeting, a definition of dyslexia formally introduced and stated that dyslexia is a disorder manifested by difficulty in learning to read despite conventional instruction, adequate intelligence and socio-cultural opportunity. It is dependent upon fundamental cognitive disabilities which are mostly of constitutional origin. Many scholars criticize this definition. Firstly, the terms are vague as there are insufficient examples to illustrate conventional instruction or to point out the criteria of adequate intelligence and to explain the meaning of socio-cultural opportunity. These scholars point out that the biggest weakness of this definition is exclusio n. The definition only states what a person with dyslexia should not be and does not include criteria for its positive diagnosis other than to state that it is a reading difficulty dependent on fundamental cognitive disabilities (Snowling, 2004). Although its definition debatable, it is applied by the diagnostic and statistical manual of mental disorders and the international classification of mental and behavioral disorders for many years.   Ã‚  Ã‚  Ã‚  Ã‚  Researchers have never stop on the medical model. Without positive diagnosis criterion, doctors cannot differentiate children with specific reading difficulties and children who have reading difficulties because of a more general learning problems. Scholars have adopted tests through the comparisons of verbal IQ (intelligence quotient) and performance on reading tests of children with reading retardation and skilled reader in a hope that it could identify the children with dyslexia. Nonetheless, a number of findings such as Morton and Frith (1995) highlighted that it is not correct to assume that literacy problems are the only symptoms of dyslexia. These tests are purely behavioral definitions and the diagnosis is relative. For instance, there are many examples that show discrepancies with the predictions carried out by those researches. Some dyslexia children after receiving highly effective training in decoding non-words would score well and many children with r eading problems can improve their reading ability by having a better relationship with their teachers. Overly depending on these tests as a short cut to diagnosis would run the risk of excluding dyslexic children with reading problems and involve children who only show mild positive signs of dyslexia. The definition that concerns dyslexia as synonymous with specific reading difficulty has failed to be self evidence because it only focuses solely on reading and IQ-test performance and other tests.   Ã‚  Ã‚  Ã‚  Ã‚  One way out of this dilemma is to consider dyslexia as a disorder that has multi-levels of description. Rutter and Yule (1975) pointed out that the specific reading retardation is usually multi-factorially determined opposed to the claim that dyslexia is a unitary condition. Being a developmental disorder, dyslexia can be expected to have behavioral features that will change with maturation and response to environmental interactions (cf.Bishop, 1997). It may therefore be unrealistic to agree upon a simple and unchanging definition of dyslexia. Frith (1997) argued that there are causal links from brain to mind to behavior that must be considered when attempting to understand dyslexia. It is important to seek explanations at the three different levels in this causal chain namely the biological, the cognitive and the behavioral, in order to develop a comprehensive theory of why some children fail ‘unexpectedly&tsquo; to learn to read(Morton and Frith, 1995). Mo reover, the environmental factors will act as a stimulus to intensify or meliorate the condition of these three levels.   Ã‚  Ã‚  Ã‚  Ã‚  The common ground of the study of dyslexia, agrees that dyslexia is a neuro-development disorder with a biological origin and behavioral signs which extend far beyond problems of written language (Frith, 1997). The idea of dyslexia as a syndrome with a neurological basis springs from the work of Tim Miles, Elaine Miles and many intelligent students. It helps to solve the paradoxes that exist in defining dyslexia. Morton and Frith (1997) had developed a framework with three levels and environmental influence in a neutral view to describe a descriptive definition of dyslexia.   Ã‚  Ã‚  Ã‚  Ã‚  The past 15 years have seen a continuing increase in research effort aimed at identifying the biological underpinnings of dyslexia. Galaburda (1989) demonstrated abnormal symmetry in the structure of the planum temporal; Livingstone et al. (1991) identified cellular migration abnormalities in the magnocellular system of the brain which have been related to behavioral findings by Cornelissen et al.(1995). Genetic linkage studies with dyslexic families have identified regions on chromosomes 15, 1 and recently 6 (Cardon et al., 1994). Thus, restricting the discussion to behavioral observation is no longer necessary. This gap has been widened by cognitive neuro-science which insists that there is a space for the scientific study of the mind and brain and not just behavior (Frith, 1995). Cognitive level of explanation can be a bridge that links brain and behavior together. Cognitive abilities can be explained by Cognitive theories through observable behavior. The poor reading performance can be termed as a cognitive dysfunction which in turn can be explained by a brain dysfunction. In addition, this causal links chains from brain to mind to behavior has to be set within the context of environmental and cultural influences. Figure2(Mortan and Frith 1995)   Ã‚  Ã‚  Ã‚  Ã‚  An illustration of the causal modeling of dyslexia with the hypothesis of a phonological deficit hypothesis now shows in figure 2. In this figure, Morton and Frith in 1995 argued that when we try to explain a developmental disorder, we have to make a distinction between different levels of description. In the biological level and environmental level, we can look for causes and cures and in the behavioral level we can observe and assess the patient. Then the cognitive level lies in between these levels and have links with the rest of the levels. Here, the intuitive clinical impression can be captured and that the presenting disorder is a distinct and recognizable entity despite variable symptoms. This notation enables different theories about a disorder to be represented in a neutral fashion (Frith, 1995). The proposal of a phonological deficit as the cognitive basis of dyslexia has a strong theoretical and empirical support that it has been widely accepted. Starti ng on the biological level of figure 2, it is supposed that there is a congenital dysfunction of left-hemisphere perisylvian brain areas which affects phonological processing (Galaburda, 1989; Paulesu et al., 1996; Rumsey et al., 1992). Furthermore, the evidence for a genetic origin of dyslexia is increasingly compelling (Pennington, 1990). However, this theory also has its pitfalls. One of the biggest weakness of the phonological theory is it does not effectively explain the occurrence of sensory and motor disorders in dyslexic individuals. People who support the phonological theory typically have dismissed these disorders as not part of the core features of dyslexia. They consider their co-occurrence with the phonological deficit as potential markers of dyslexia instead of treating them as a causal role in the aetiology of reading impairment (Snowling, 2000).   Ã‚  Ã‚  Ã‚  Ã‚  In the domain of neauro-cognitive causes study of dyslexia, there are two other theories: the cerebellar theory and the magnocellular theory. The former one is that the dyslexics cerebellum is mildly dysfunctional and that a number of cognitive difficulties ensue, whereas the latter one postulates that the magnocellular dysfunction is no restricted to the visual pathways but is generalized to all modalities (Ramus et al, 2003). These three theories do not contradicted each other but potentially compatible. When it refers to the cognitive level, three theories imply a processing deficit. Fast temporal processing may be a basic characteristic of all perceptual systems, visual as well as auditory, object-based as well as speech-based. On the other hand, the slower-than- normal perceptual processing might affect the development of a phonological system (Frith, 1997). 1.3 Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Any definition should be seen as a hypothesis and to be rejected if future findings disprove it. As Tim Miles said that, a diagnosis of dyslexia is, in effect, a sort of bet. The definition in the framework of biological, cognitive and behavioral level within the interaction of cultural influences depict the dyslexia as a neuro-developmental disorder with a biological origin, which affects speech processing with a range of clinical manifestations (Frith, 1997). In this definition, it appears that the cognitive level of description provides a unifying theory of dyslexia. Such a theory is necessary to pool together the numerous different observational strands in this most intriguing and subtle disorder.   Ã‚  Ã‚  Ã‚  Ã‚  After the discussion of definition issues in dyslexia, we turn to focus on the approval that dyslexia has its genetic basis. We will first look at the study of heritability in dyslexia and then to talk about the genetic findings for supporting dyslexia has a genetic basis.   Ã‚  Ã‚  Ã‚  Ã‚  The rapidly accumulating evidence suggests that developmental dyslexia is one of many common familial disorders. The genetic explanations of dyslexia are rather convinced by research that uses the newly genetic techniques and statistical methods in the genetic study of dyslexia. Although most findings cannot be replicated as there are many variants need to be identified. We still can believe that dyslexia has a genetic basis by the evidence of the genetic study of dyslexia. 2.1 Famaliality of Dyslexia   Ã‚  Ã‚  Ã‚  Ã‚  The question of whether dyslexia has a genetic basis has been studied for a very long time. Numerous researches have been conducted. Among them, there are a number of findings that suggest developmental dyslexia is hereditary. Orton in 1925 hypothesizes that children born in a family of dyslexia have great chance of being dyslexia. According to a recent estimation made by Gilger, Pennington and Deferies in 1991, the risk of a son with a dyslexia father to be a dyslexia is approximate 40% and about 36% if the mother is dyslexia. Moreover, if both parents are affected, the risk and severity of dyslexia in the child would greatly increase. Nevertheless, for the girls, this ratio is relatively lower, at about 20% regardless of the gender of the affected parent (Childsfinucci,1983;DeferiesDecker,1982;Pennington,1991).However,the higher familial aggregation of reading problems is insufficient to prove that dyslexia has genetic basis. The environment shared by families a re strongly influence their reading ability. 2.2 Twins Studies   Ã‚  Ã‚  Ã‚  Ã‚  The twins studies can help us understand the complexity of the interaction between genes and environment in some degree. The first kind of twin studies is the comparison of concordance rates that could evaluate the hereditary basis of dyslexia as a clinical condition. The second evaluates the reading performance of twins for estimating heritability coefficient by analyzing various indicators of reading performance. Thus, it is important to diffrentiate these two types of twin studies.   Ã‚  Ã‚  Ã‚  Ã‚  In the first kind of twin study of dyslexia, researchers compared the concordance rates in monozygotic (MZ) twin pairs the identical twin pairs and dizygotic(DZ) twin pairs the fraternal pairs. Regression counted in the research dues to the assessment of environmental factors and its interaction with genes in reading disabled. The results show that at least one member of every pair had reading problems. Moreover, MZ has a higher concordance for reading disability than in DZ twin pairs (Hermann, 1959; Zerbin-Rudin, 1967;Decker and Vandenberg,1985). By comparing the findings of the concordance rates in twin pairs we can imply that developmental dyslexia has a genetic aetiology.   Ã‚  Ã‚  Ã‚  Ã‚  In the second type of twin pairs, a vast number of studies have reported MZ and DZ twin correlations for various measures of reading performance (Grigorenko, 1996). MZ correlations implied the presence of genetic influence through the comparison with DZ correlations. However, heritability estimates are varied. Some of the variability can be due to the fact that the sample size of those main researchers was relatively small. In addition, some twin studies suggest that only certain reading-related skills are inherited. Thus it has been shown that word recognition, phonological coding show important genetic influence, whereas reading comprehension and orthographic coding do not (Olson, Wise,Conners,Rack,Fulker, 1989). Because the latter one significantly influenced by the environmental factors. 2.3 Pattern of Transmission of Dyslexia   Ã‚  Ã‚  Ã‚  Ã‚  Researchers had conducted a number of segregation analyses, fitting different statistical models corresponding to various patterns to investigate the transmission of genes in families with reading disability. Some observers have concluded that familial dyslexia is transmitted in an autosomal (not sex-linked) dominant mode (Childs Finucci, 1983; Hallgren, 1950), whereas others have found only partial (Pennington et al.,1991) or no support for an autosomal or codominant pattern of transmission. These findings were interpreted as suggesting that specific reading disability is genetically heterogeneous (Finucci et al.,1976; Lewitter, DeFries, Elston, 1980). In here, Quantitative trait loci (QTL) mapping also has been applied (Cardon et al., 1994;Fulker et al.,1991) in order to localize individual genes that contribute to the development of dyslexia. 2.4 Genetic Localization   Ã‚  Ã‚  Ã‚  Ã‚  The researchers passionately set an ultimate goal of genetic study that is to locate and isolate the responsible gene for dyslexia. Once the genes responsible for dyslexia is located, the protein product encode by the gene may permit a physiological explanation for its role in normal processes or diseases and finally contributed to a gene therapy for dyslexic. However, some researchers like Snowling (2000) consider the location of genes is a wide goose chase. The human genome has a rough estimation of about 35 000 genes which distributed over 3 billion bp of DNA and half of them is related to brains. Even when researchers limited the number of candidate genes to screen by using different biological hypotheses, they still need to work with thousands of genes. Thus, considering the risk of failing to match any given hypothesis, researches adopt the linkage and association analysis these two types of mapping strategies. The principle underlying both genetic linkage a nd association mapping is to test for non-random relations between phenotypic similarity across many individuals and haplotype sharing between them. With more generations the analysis become more powerful and accurate because each meiosis provides another opportunity for spurious genotype-phenotype relations to decompose. Linkage analysis refers to the analysis of individuals for whom family relations are known, whereas association analysis is used for large samples of unrelated individuals. Now, linkage analysis is generally less effective than association analysis in detecting genotype-phenotype relations within a study sample size. However, linkage mapping can be done with much fewer genetic markers and is hence easier to use in practice than association analysis. Genome-wide linkage can be carried out by analysis of about 400 highly polymorphic DNA markers. By contrast, association mapping has the power to focus on the specific causal DNA variants that influence phenotype variab ility but in most case it must use much more times that use to analyse DNA polymorphisms then linkage mapping used.   Ã‚  Ã‚  Ã‚  Ã‚  Using current molecular techniques of linkage analysis to carefully study selected family trees of dyslexic individuals in which developmental dyslexia reoccurs in different generations, some early results showed that a major gene for dyslexia was located on the short arm of chromosome 15 (Pennington et al.,1991;Smith, Pennington, Kimberling, Ing,1990). Fulker and his colleagues in 1991 replicated the same result of chromosome 15 though selecting a sample of siblings with reading problems in the study of original extended-family. Others like Lubs in 1991, Rabin in 1993 and Cardon in 1994 did not find the same results.   Ã‚  Ã‚  Ã‚  Ã‚  From a recently review of genetic study of dyslexia, we can see that the candidate genes DCDC2 the double cortin doman containing protein 2 and K1AA0319 show strongest links to the dyslexia among severely affected individuals. However, the candidate genes chromosome 15 and ROBO1 roundabout Drosophila Homolog of 1, which were identified through breakpoint mapping in Finnish patients, seem to be less involved in the development of dyslexia across different populations. However, their research is limited to a few families in the Finnish population and to date, no specific cognitive processes are known to be influenced by the proposed susceptibility genes. Some studies have already started to include neurophysiological and imaging procedures in their phenotype characterization of patients. The molecular genetic studies conducted so far have not considered gender-specific genetic effects. A satisfactory power to detect such effects can be provided only when gender is t aken into account during the analysis of results, and this should be a feature of future studies (Schumacher et al, 2008) 2.5 Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Although, scientific research has yet to prove that dyslexia is a gentic disorder, many researchers and evidence have show that it is a high possibility. In my opinion, dyslexia is a genetic disease and its symtoms can be aggravated or mitigated by the environment. Nevertheless, more research into the correlationship of the genetic factor and the environment needs to be conducted to verify this claim. Reference: Beaton,A.A(2004). Dyslexia, Reading and the Brain: a sourcebook of psychological and Biological Research. East Sussex: Psychology Press. Francks.C, MacPhie,L.I, Monaco,P.A(2002). The genetic basis of dyslexia. Lancet Neurology 2002, 1, 483-490. Frith.U(1999). Paradoxes in the definition of dyslexia. Dyslexia, 5, 192-214. Hulme. C,Snowling.M(1997). Dyslexia: biology, cognition, and intervention. San Diego: Singular Pub. Miles,E.(1995).Can there be a single definition of dyslexia? Dyslexia, 1, 37-45. Raskind, H.W (2001). Current understanding of the genetic basis of reading and spelling disability. Learning Disability Quarterly, 24(summer), 141-157 Olson, R.K(2002). Dyslexia:nature or nurture. Dyslexia, 8(3), 143-157 Ramus. F, Rosen.S, Dakin,C.S, Day,L.B., Castellote,M.J., White.S Frith.U(2003). The theories of developmental dyslexia: insights from a multiple case study of dyslexic adults. Brain, 126, 841-865. Sladen,K.Brenda(1970). Inheritance of dyslexia. Annals of Dyslexia. 20(1), 30-40. Snowling,J.M(2000), Dyslexia. Massachusettes: Blackwell Publishers Ltd. Siegel,L.S.(1992). An evaluation of the discrepancy definition of dyslexia. Journal of Learning Disabilites,25, 618-629. Sternberg,J.R Spear-Swerling.L(1999). The perspectives on learning disabilities. Colorado: Westview Press. Schumacher. J., Hoffmann. P, Schmal. C, Schulte-Korne. G, Nothen,M.Markus(2007). Genetic of dyslexia: the evolving landscape. J med Genet 2007, 44, 289-297. Wood, B. F., Grigorenko, L.E (2001). Emerging issues in the genetics of dyslexia: a methodological preview. Journal of learning disabilities, 34(6), 503-511

Brown vs. Board Of Education :: Teaching Education

Brown vs. Board Of Education As the Civil War ended and Slavery did, too, the question of African American’s freedom did not. African Americans had been given their freedom from slavery but not their freedom from segregation. In 1896 after the Plessy vs. Ferguson court case, the Supreme Court found that segregation, â€Å"separate but equal†, in public facilities was not against the Constitution. â€Å"Separate schools for blacks and whites became a basic rule in southern society.† All that was about to change. In Topeka, Kansas there was a little girl by the name of Linda Brown. She had to be driven five and a half miles to a black school when she lived four blocks from a public school. â€Å"The school was not full and she met all of the requirements to attend – all but one that is. Linda Brown was black. And blacks weren’t allowed to go to white children’s schools.† That was a controversial issue among blacks. In 1954 thirteen parents filed a class action suit against the Board of Education of Topeka in hope for equal education opportunities for their children. That and the desegregation period was the idea behind the case. It was the first challenge of the â€Å"separate but equal† ruling had been challenged. The thirteen parents were backed by many African American community leaders, the NAACP, and the NAACP’s lawyer Thurgood Marshall. However, against them were pretty much the whole south, many elected officials of Congress, and the Governor of Alabama - George Wallace. On May 7, 1954, the Supreme Court unanimously ruled against segregation and was unconstitutional because it violated the fourteenth amendment by separating them because of the color of their skin. The decision a victory proved of significant importance. Few blacks and eventually many started attending non-segregated public schools. It proved to be Thurgood Marshall’s greatest victory and in 1967 he was appointed as the first black member of the Supreme Court.

cold war :: essays research papers

1991 Gorbachev resigns as president of the USSR Mikhail Gorbachev announces that he is resigning as president of the Soviet Union. In truth, there was not much of a Soviet Union from which to resign--just four days earlier, 11 of the former Soviet republics had established the Commonwealth of Independent States (CIS), effectively dismembering the USSR. The Soviet Union, for all intents and purposes, had already ceased to exist. In his farewell speech to the nation, Gorbachev indicated that the recent establishment of the CIS was the primary motive for his resignation, claiming he was "concerned about the fact that the people in this country are ceasing to become citizens of a great power and the consequences may be very difficult for all of us to deal with." In words that were sometimes prideful, sometimes resentful, Gorbachev stated that he stood on his record of achievement. He had, he claimed, overseen the Soviet Union's trip down the "road of democracy." His reforms "steered" the communist economy "toward the market economy." He declared that the Russian people were "living in a new world" in which an "end has been put to the Cold War and to the arms race." Admitting "there were mistakes made," Gorbachev remained adamant that he "never had any regrets" about the policies he pursued. In reality, Gorbachev had lost much of his power and prestige in the Soviet Union even before the establishment of the CIS. The economy was unstable. No one seemed pleased by Gorbachev-some opponents demanded even more political freedom while hard-liners in his government opposed any movement toward reform. In August 1991, he survived a coup attempt only through the assistance of Russian Federation

Ma Joad as Leader in The Grapes of Wrath :: Grapes Wrath essays

In a crisis, a person's true colors emerge. The weak are separated from the strong and the leaders are separated from the followers. In John Steinbeck's novel The Grapes of Wrath, the Joad family, forced from their home in Oklahoma, head to California in search of work and prosperity only to find poverty and despair. As a result of a crisis, Ma Joad emerges as a controlled, forceful, and selfless authority figure for the family. Ma Joad exhibits exelent self-control during the sufferings and frustrations of the Joad's journey. Ma knows that she is the backbone of the family, and that they will survive only if she remains calm. Ma keeps her self-control when Ruthie tells some children about Tom's secret. The family becomes nervous and enraged over the situation, but Ma restores order by handling the situation in a calm and collected manner. If Ma were to ever show fear, the family would most likely collapse. For, "Old Tom and the children could not know hurt or fear unless she acknowledged hurt or fear." Thus, if Ma acts as if everything is all right, then the family will assume everything is all right. Most members of the family openly express their doubts or fears. Ma may be just as frightened as the rest of the family, but she always maintains a front for the rest of the family. When Ma had fears, "She had practiced denying them in herself." This extraordinary self-control helps to keep the Joad unit together and alive. Ma, like all leaders, must be forceful for things to work in her favor. Numerous situations occur in which Ma must be forceful or relinquish her role as the head of the family. Her forceful leadership occurs once when the family, without Ma's consent, agrees to leave Tom and Casey behind to fix the Wilson's car. Ma feels this will break up the family and uses a jack handle to prove her point. It is at this point Ma replaces Pa as the official head of the family. Ma's forceful leadership also surfaces when she threatens a police officer with a frying pan and when she decides for the family to leave the government camp. In both situations Ma must use force to achieve her objectives; in both situations, she emerges victorious. Eventually, Pa becomes angered because of his loss of power to a woman and says in frustration, "Seems like times is changed.

How free were blacks in the north Essay

Blacks weren’t as free as people made them out to be, they still had restrictions. I am writing this to make it clear that blacks weren’t absolutely free in the north; they still had rules and weren’t treated equally. If you look at the years between 1800 and 1860 you will see how free they were freer when they were slaves. In this essay I will be addressing the different kind of rights, such as social freedom, the black church, Political and Judicial rights, and education and jobs. Blacks in the North had freedoms and restrictions some of the restrictions and freedoms in social freedom are discussed below. Charles Mackay stated in his travels, â€Å"We shall not buy nor sell him†. Now this may sound like a good thing, and maybe it is but right after that he stated, â€Å"We shall not associate with him†. The white northerners didn’t want to have anything to do with the black society. He said for the white society to let the black man know his place and keep it. Even though they weren’t being sold and bought they still had rules to follow. They were free enough to not be bought and sold like cattle, but was not free enough to dwell with white northerners and this is why I think it is the most important issue at hand. In this paragraph I chose to address Document D; Black Church. In this document it’s a photograph that shows black people congregating and worshiping at a black church. The church was more than just a place to worship, they ran a literary club, Sunday school, published a newspaper, hosted abolitionist meetings, and provided a refuge for fugitive slaves. The church was like an escape for black people. Although they didn’t have much to work with they made it work. In my opinion that’s what made them free to me. According to the document note, the three services provided by the black church before the civil, to fight for social causes such as voting rights, temperance and abolition. Even if the church was just a barn or shack they made it possible to worship and be religiously free in their own way. I go further into the DBQ packet to address political and judicial rights.

Education Is Jkey to Sucess Essay

â€Å"Change is the essence of life† said one philosopher, and keeping phase with the change is the meaning of education. There are different connotations of education. One is formal education and other is the daily education. Education is not only classroom studies but learning. In many cases what we study at class is completely different from what we practice outside. We may study the outdated technology or the old philosophy, to live in the present world we have to learn quickly what is happening in front of our eyes and try to understand it. We have seen children, always active, curious and full of vigor. the reason for that attitude is their interest in learning new things and to know the world. So they are quick learners and they enjoy life even better than us and are happier than us. So it is the innate of a person to educate himself to the changes. If he fails to do that he trails in the race of life. So education plays very important role in the nation building too. The rate of development of the country depends on the educated human resource of that nation. The educated human resource possess global competency and global etiquette. So it is the education which is the real GDP growth of the country and the investment on education is the real investment which will bear rich dividends than any other type of investments. We can learn from history how countries have progressed through their strong education system. take example of US, EUROPE and other developed countries, the universities are the real technology generators and industries are the buyers of the technology. Education is the inevitable investment the state has to do on its subjects to sustain itself and to be in the race to the global superpower. The so called global powers have invested on education so much, now they are tasting the fruit of that tree which they planted long ago. The countries instead of investing on defense and arms, if they invest on education, it will certainly pay back in large scale.

Bio book outline

All organisms in the forest Population- Group of relatable monkeys , all Individuals In a single area Organism; ring tailed lemur an Individual living thing Organ system- Nervous system ,nervous system controls Its actions, organs working getter. Organ- made up of, similar cells that performs a specific function tissue Cell-fundamental unit of life Organelle- membrane enclosed structure that performs a specific function Molecule- cluster of small chemical units atoms held together by molecular bond Deoxyribonucleic acid CHI. Matter- anything that occupies space and has mass Element- a substance that can't be broken down to other substances by ordinary chemical means. 92 elements Compound-two or more different elements combined in a fixed ratio. More common than lone elements. Trace elements- in the body only make up about 0. 04% of your body weight but vital for energy processing. Electrons- two revolve on an orbital(discrete volume of space where E are found) around the nucleus at a bout the speed of light.Move around the nucleus only at specific energy levels called Electron Shells Protons + Neutrons = Mass # The number of ejectors In an atoms outer valence shell determines Its overall chemical properties. Atomic number-the first number (number of protons) particles and energy. Medical diagnosis and treatment: Used to tag chemicals that accumulate in the body Phosphorous in bones, inject a tracer isotope. PET scanner produces an image of where the radiation collects, Shimmers patient. Deposits of plaque in the brain beta-myeloid show up on PET.This test allows researchers to monitor the effectiveness of new drugs on people. Orbital- 1. Each ring can only have 2 electrons, 2. 2nd and 3rd ring: four orbital, Outer ring can hold 8 3. Number of electrons increases from left to right per. Table Valence Shell- Number of electrons on outermost ring. Determines an atoms. Chemical properties. Valence number; number of additional electrons needed to fill the threshold, bonding capacity Chemical Bonds: two atoms with incomplete tortoiseshells react and donate electrons to complete their outer shells.Covalent Bond; two atoms share one or more pairs of outer shells. TWO or more atoms that share this bond are called Molecule. Electronegative- an toms attraction for shared electrons. Unpopular covalent bonds- electrons shared evenly between atoms. When atoms of a molecule equally pull on electrons. Happens in molecules of same elements. Methane also has a unpopular bond because carbon and hydrogen atoms rant that different. 02, H2O Polar covalent bonds- Molecules with different electromagnetisms attract.The unequal sharing of electrons, pulling shared negatively charges closer to a the more electronegative atom. H2O 0 Oxygen is slightly negative and Hydrogen slightly positive. Unequal sharing of electrons. Polar Molecule- polar covalent bond and V shape molecule. Slightly unequal distribution of charges. Slightly negative points at the V. H2O 0 Slightl y positive on hydrogen, points to the O Ion- an atom or molecule with an electrical charge due to gain or loss of one or more electrons. 1 Two ions with opposite charges attract catheter. When the attraction holds together its an Ionic Bond.Salt- sodium chloride Nasal, crystals in nature. Sodium chloride always 1;1 ratio. An Hydrogen Bond- a weaker bond that holds together briefly than separates. The charged regions in each water molecule are attracted to opposite lay charged regions on neighbor molecules. Because the positively charged region in this bond is always a hydrogen atom it gets its name. Each hydrogen of a water molecule can form a hydrogen bond with a nearby partial negative oxygen of another water molecule. Can bond to as many as 4 partners. Heat absorbed when they break, heat is released when they form. When it cools) Overarching Theme: The structures of atoms and molecules determines the way they behave. Reactant- Starting materials to the left of the arrow Product- to the right , results from chemical reaction. Cohesion-the tendency for molecules of the same kid to stick together. The evaporation of water is an upward force on the water within a leaf. Adhesion- the clinging of one substance to another. Counters the downward pull of gravity, water sticking to the veins of a plant. Surface tension- the measure of how difficult it is to break or stretch the surface of a liquid.Hydrogen bonds gig water an unusually high surface tension Evaporative Cooling- When a substance evaporates and the surface of the liquid that mains cools down. The molecules with the greatest energy leave. Solution- A uniform mixture of two or more substances. The dissolving agent is the Solvent (water) and a substance that is dissolved (salt) is the solute. Aqueous Solution- where water is the solvent. How salt mixes with water. The partial negative Oxygen in H2O is attracted to the slightly positive An+ sodium ions and the slightly positive hydrogen ions are attracted to the slightly negative chloride CLC- Dissociate-break apart into ions.Hydrogen ions H+ and Hydroxide OH- re very reactive. Some chemicals contribute H=, some remove. A impound that donates H+ to solutions is Acid- has a higher concentration of H+ them from a solution. More basic solution has higher hydroxide OH- and lower hydrogen H+. PH scale- potential odd hydrogen. O most acidic, 14 most basic. Each unit represents a lox times change. PH 2 has lox more H+ than pH 3. 7 is equal. PH of blood plasma is about 7. 4 Buffers-biological substances that minimize changes in PH. Blood buffers acid more than water. Acid Rain- precipitation with pH lower than 5. Ocean acidification- dissolving CA in seawater lowers oceans PH. CA reacts with water to create carbonic acid. Calcification, how some organism produce shells. Heat- the amount of energy associated with the movement of atoms and molecules in a body of water. Temperature- measures the intensity of the heat. The average speed of molecul es rather than the total amount of heat. Chapter 3. The molecules of cells (crabs, lipids, proteins, nucleic acid) Variety of polymers makes up for uniqueness of species. Living organisms built from the same 20 amino acids.Small molecules common to all are ordered into large molecules which vary from species to species. Carbon is attached to almost all molecules a cell makes and is unparalleled in its ability to form large and complex molecules. Organic Compounds- carbon-based compounds, Carbon has 4 electrons on the valence shell that holds 8, room for 4 covalent bonds. A great connecting point to line up 4 different directions. Hydrocarbons- compounds composed of only hydrogen and carbon. Methane, and propane are hydrocarbon fuels. Carbon skeleton- chain of carbon atoms in an organic molecule.Can be branched or unbranded May include double bonds and some are in rings. Isomers- Compounds with the same formula but different structural arrangements. Some molecules can have the same n umber of atoms, but have different three emotional shapes because of the location of the double bond. Sometimes harmful effects. One isomer of methamphetamine is the addictive illegal drug. The other is medicine for sinus congestion. The shape of a molecule determines the it functions in the body. Different shapes of isomers result in unique properties and greatly add to diversity of organic molecules.Hydrophilic- water loving, soluble in water. The first 5 functional groups act this way. Hydroxyl, carbonyl, carbonyl, amino, phosphate. Groups, hydroxyl, amino, and phosphate don't contain Carbon 1 . Hydroxyl- hydrogen atom bonded to oxygen, then binned to carbon skeleton. Alcohols. 2. Carbonyl- carbon atom linked with double bond to oxygen. If carbonyl group is at the end of a carbon skeleton its an allayed. If its within the chain it is called a ketene. 3. Carbonyl- carbon double bond to an oxygen atom and also a hydroxyl group.Carboxylic acids. Acetic acid like vinegar. 4. Amino gr oup-nitrogen bonded to two hydrogen and the carbon skeleton. Iconic compounds with an amino group are called Amines. The building blocks of proteins are called amino acids. They contain an amino and carbonyl group. 5. Phosphate group- phosphorous bonded to 4 oxygen atoms. Compounds with hostage groups are called organic phosphates- involved in energy transfer TAP. 6. Methyl group- Consists of a carbon bonded to three hydrogen. Compounds with methyl groups are called mentholated compounds.Macromolecules- crabs, proteins, nucleic acids might be gigantic, thousands of atoms. Polymers- Chains of smaller molecules. Consists of many identical or similar building blocks. Dehydration Reaction, a reaction that removes a molecule of water. Cells link monomers to make polymers this way. Links two monomers together Hydrolysis- the breaking down of macromolecules, digesting polymers to make monomers available. In digestion, the proteins are broken down into amino acids by hydrolysis, new protein s are formed in your body cells from these monomers in dehydration reactions.Both dehydration and hydrolysis require enzymes- specialized macromolecules that speed of the chemical reaction in cells. Proteins- are built of only 20 amino acids, DNA is built from Just 4 kinds of monomers called Nucleotides Carbohydrate- a class of molecules ranging from small sugar macroeconomics, to large polysaccharide Crab monomers are monsoons ( single sugars) glucose and fructose Disaccharide- cells construct one of these from two incarcerations by dehydration action. Sucrose most common, (glucose linked to fructose) from sugarcane and sugar beets.Maltose also common, beer, malted milk, High fructose corn syrup- the missionaries of sucrose Polysaccharide- are macromolecules, thousands of monomaniacs linked together by dehydration reactions. Glycogen, and cellulose. Starch- Storage polysaccharide in plants of all glucose monomers. Bans from which plant cells gather glucose for energy. Glycogen- ani mals store glucose this way, a different polysaccharide. Stored in your liver and muscle cells. Cellulose- tough walls that surround the cell, most abundant compound.Not a nutrient for humans because animals can't hydrology the linkages. The cellulose that phosphorous the body unchanged is called insoluble fiber. Bath tools are mostly cellulose, very hydrophilic absorbs water because of hydroxyl groups. Chitin- another polysaccharide used by insects and crustaceans to build their cells, Both starch and cellulose and polymers of glucose but have different shaped bonds. Starch is for sugar storage, cellulose is a structural polysaccharide that is the main material of the plant cell wall.Lipids- diverse compounds grouped together because of one trait: they don't mix ell in water. Hydrogen and carbon linked by unpopular covalent bonds. Lipids are Hydrophobic- water fearing Fat- a large lipid made up of smaller molecules: glycerol and fatty acids. Glycerol an local with three carbons, ea ch with a hydroxyl group (OH-). + a hydrocarbon chain (16-18 carbon atoms in Engel) the unpopular hydrocarbon is why fats are hydrophobic. Unsaturated fatty acid- has one fewer hydrogen atom on each carbon of the double bond.Saturated Fatty acids- Fatty acids with no double bonds in their hydrocarbon chain that have the maximum number of hydrogen atoms. Corn Oil, Olive oil, vegetable oil. Trans Fats- When you see hydrogenated vegetable oil, unsaturated fats have been converted to saturated fats by adding hydrogen. Health risks, contribute to cardiovascular disease plaque, Omega-3 acids protect A monounsaturated fat has fatty acid with a single double bond in its carbon chain. A Polyunsaturated fat has a fatty acid with several double bonds.Phosphoric- major component of cell membranes. Contain only two fatty acids attached to glycerol instead of three. Hydrophilic phosphate on one end and hydrophobic fatty acids on the other trap water inside, the membrane. Steroids- are lipids with four fused carbon skeleton rings. Cholesterol- common in animal cell membranes, starting material for making steroids and sex hormones. Proteins-a polymer arrangement of 20 amino acids 20 amino monomers. Amino Acids- all have an amino group and a carbonyl group, which makes it acid.Peptide Bond- Cells Join amino acids together In a dehydration reaction that that links the carbonyl group of one amino acid to the amino group of the next amino acid as a water molecule is removed. Both depicted and disaccharide the monomers are Joined by dehydration reactions. Denomination- polypeptide chains unravel loosing their specific shape and function The function of each protein is a consequence of its specific shape, which is lost when protein denatures. A proteins shape depends on four levels of structure Primary Structure- is its unique sequence of amino acids Secondary- Coiling of a polypeptide into local patterns..Cooling of the polypeptide chain in a secondary structure called an ALPHA HE LIX, leads to a BETA PLEATED SHEATH. Tertiary- the overall three dimensional shape of a polypeptide, determines the function of a protein. Quaternary structure- two or more polypeptide chains one macromolecule. Collagen, a fibrous protein with three helical polypeptides intertwined into a larger ripple helix. Incorrectly folded proteins = alchemies and Parkinson. If a genetic mutation changes the primary structure of a protein, how might this destroy the protein functions?The amino acid sequence affects the secondary structure, which affects the tertiary, then the quarterly, Thus the primary structure determines the shape of a protein, its function depends on shape. A chaos could eliminate function. Nucleic Acids Gene- the amino acid sequence of a polypeptide is programmed by a discrete unit of reticence. DNA- Deoxyribonucleic acid, one of the two polymers called nucleic acid. One of the too polymers called Nucleic acid. Provided direction for its own replication, as a cell divides its genetic instructions are passed to each daughter cell.RNA- ribonucleic acid, illustrates the main roles of the SE two types of nucleic acids the production of proteins. A gene directs the synthesis of an RNA molecule. RNA cell. Translates nucleic acid language into protein language Nucleic acids are polymers of nucleotides Nucleotides- the monomers that make up nucleic acids. Each contain 3 parts, At the center a five carbon sugar, negatively charged phosphate group, nitrogenous base. Each DNA nucleotide has one of four nitrogenous bases, Adenine, Thymine, Cytosine, ND Guanine. RNA contains, GAG U racial instead of thymine.

Music and Tourism in Scotland Essay

Scottish Tourism bloomed in the 1990s due to major cultural changes in society. Scotland began to create a new identity through the use of media that promoted the social and cultural attributes of the country. Scotland’s home-grown artists were used as a voice at the forefront of the promotion of Scotland’s culture and heritage to world tourism. My essay will consider a range of issues surrounding the relationship between Scottish tourism and the development of Scottish music during the 1990s. It will consider the artists and songs that played a key role in the development of Scotland’s national identity through outlining particular advertising campaigns used to promote for Scottish tourism. My essay will also discuss the future plans for Scottish Tourism and how music will be part of them. Scottish Music and Scottish Tourism Tourism contributes an enormous part of the economy in Scotland – boasting a visitor spend of approximately  £4b per year. As a tourist destination, Scotland boasts idyllic opportunities for its visitors such as the hillwalking the Munro Mountains, fishing the River Tay, immersing in the history of Edinburgh or Stirling and admiring the cultural diversities of Glasgow. These opportunities are realised and exploited by Government body: Creative Scotland, which was set up in 1993 and is dedicated to supporting the promotion of culture in Scotland on both national and international levels. Creative Scotland support the current Scottish Governments Corporate Plan, which promises: ‘To focus Government and public services on creating a more successful country, with opportunities for all of Scotland to flourish, through increasing sustainable economic growth.’ Scotland has developed an exceedingly strong worldwide reputation for its diverse culture and is continuing to do so by championing music and the arts through large scale events and festivals such as Celtic Connections, a relatively new festival of traditional Scottish music which is exclusively held across a number of high-profile venues in Glasgow including the flagship Glasgow Royal Concert Hall which was opened as part of the cultural renaissance of Glasgow in 1990 with Glasgow becoming a European City of Culture in 1990. The formation of this festival alone has increased global interest from its multiple televised broadcasts on BBC and HD and a promotional tour to Chicago in 2012 during the Ryder Cup at the nearby Merdinah Country Club. Another notable festival is T in the Park which is sponsored by Scottish Brewery; Tennents. Established in Glasgow in 1993, the festival will celebrate its 20th anniversary in 2013 and showcases international artists with a focus on new and established Scottish acts such as Scottish Band; Travis, who gained international recognition through performing at the festival from 1994 as an unsigned band and subsequently becoming a headlining act of the festival in 2000. The festival moved to Perthshire in 1997 and politicians in the area were united to promote ‘A Soundtrack for Scotland’s Tourism’, linking traditional music and tourism and diversifying the tourist industry. The festival attracts 85,000 people from all over Britain and in some cases worldwide, to Fife, Scotland, the festival has become: ‘One of the most important and critically acclaimed music events on the international festival circuit.’ The festival has been televised on BBC and footage of the festival includes shots of the backdrop landscape of Kinross and Fife regions. Promoting Scottish Nationalism and Tourism with Music in Sports & Branding Branded produce from Scotland provided the tourism sector with an indirect source of advertising the heritage and culture of Scotland during the 1990s. Many advertising campaigns were televised; in particular for the alcohol industry, which used iconic songs synced with images of rural and urban Scottish landscapes which helped create an escapist image of Scotland. An example of this would be Tennents’ Lager, who used Dougie Maclean’s song Caledonia against the imagery of a grimy busy city with arrogant people compared to the contrasting escapist, social, warm and friendly atmosphere of a public house in Edinburgh The sense of nationalism and pride in the cultural diversity in Scotland went from strength to strength in the early 1990s. Scotland celebrated a period of excellence in sport on a global scale which also helped boost the number of visitors to the country. Although Scotland’s national football team failed to advance through the group stages of all the World Cup tournaments in the 1990s including Italy, USA and France respectively, Scotland’s national Rugby team celebrated international success, beating England 13-7 in the 1990 Five Nations Grand Slam. This event penned The Corries lament: ‘Flower of Scotland’ as the unofficial national anthem of Scotland, boosting the national pride and identity and has been used ever since at most sporting events. The song was written to: ‘Kindle a new awareness of what is being lost and what can be regained. Scotland’s resistance, not its defeat is stressed here.’ Another notable use of Scottish music for advertising Scottish Tourism is the 1997 television campaign which used The Silencers version of Wild Mountain Thyme, which is a traditional piece of music popularised by the particular advert which featured iconic scenes of Scotland’s rural landscapes, castles and activities such as travel, surfing and walking. The advert quoted Scottish Poet Norman MacCaig who wrote about Scotland: ‘Only men’s minds could have unmapped into abstraction such a territory.’ Another song of note which relates to a worldwide audience and captures the picturesque imagery of Scottish landscapes would be Runrig’s version of the traditional Scots Lament; ‘Loch Lomond’, which was voted as Scotland’s best song by a reader poll in Scottish publication The List in 2008, beating Dignity by Deacon Blue, Caledonia by Dougie MacLean and 500 Miles by the Proclaimers, all of whom are regarded as Scottish Nationalist artists with Pete Wishart, Keyboardist of Runrig being elected as an SNP MP at Westminster in 2001. Conclusion – The Future of Scottish Nationalism and Tourism Scotland’s culture and heritage will continue to grow in the tourism spotlight through the commitment of Creative Scotland and its relationship with VisitScotland which is evident from its goals: ‘Creative Scotland’s ambition is to see Scotland as one of the world’s most creative nations by 2020.’ An example of this commitment is apparent as 2012 is the ‘Year of Creative Scotland’ which continues the celebrations of Scottish culture and promotes it to the world through festivals such as the Sound Festival which will be held over October and November and aims to bring visitors to the North East areas of Scotland to enjoy alternative music of Scotland. The internet has increasingly become a major role in the promotion of Scotland’s live music events with internet website; www.visitscotland.co.uk, acting as the information and marketing gateway for prospective visitors to find information, link to external websites such as event homepages and furthermore, purchase event tickets directly with great ease. Glasgow will again become City Of Culture in 2014 and will host the Commonwealth Games and the Ryder Cup, which will be an ideal opportunity for sports and Scottish music to join forces once again.

Boo Hoo

Question 1. Which strategic marketing assumptions and decisions arguably made Boo. com’s failure inevitable? Contrast these with other dot-com era survivors that are still in business, for example lastminute. com, Egg. com and Firebox. com. Boo. com was started by 3 Swedish entrepreneurs as they wanted to launch a world wide online retail website selling major sports brands clothing like Adidas, Nike, Fila, Lacoste, Polo and Ralph Lauren etc. here were major decisions and assumptions were made, taking for an example the currency conversion rate offered in US and Europe was far lower than the normal currency conversion rate in the market this lead to negative impact on the Boo. com and its sales. Initially it was though that world wide launching and making it a successful online store within month by injecting huge amount of money would lead to brand recognition in the market. Company invested $135 Million in the first 6 months in order to make it popular website all over the w orld (Tillett 2000). Author Verma Verma (2003) explains that website retailing is least expensive as maintaining website and uploading pictures and graphics and using creative 7 Ps of the marketing mix leads to positive result. Boo. com spend $6milion in 1999-2000 on web developing and adding pictures of the products which coasted them $200 per picture was a huge expense created by the company management, due to those reasons they couldn’t generate $20 million in 2000 and on 18th May 2000 company got bankrupt. The assumption of being a global brand within months by injecting unnecessary money in the technology and it operation was a wrong decision made by the Boo. com management which actually led to disaster and company needed urgent finances in 2000 which eventually lead them to bankruptcy. Another major assumption went wrong was the selection of the target market. Company started targeting males and females aged 18 years to 24 years old as it was believed they are more fashion conscious people. But critics and according to media pointed out the fact that these people are fashion conscious but how many 18 to 24 male and females go online and do shopping using their credit cards. This is what we are talking about in 1990 where online frauds and dial internet were common comparing to now. In contrast there were other online retailers like egg. com and Firebox. com and they survived and still running business. As money or profits generated and wise and realistic strategies and tactics were used by these companies. According to a travel Trade Gazette (2007) clearly stated in their article that Boo. om blew their money and wasted on so many unnecessary technologies. Article also presented that boo. com is linked with one of the biggest failures of the first dot. com era. It materialised at around the same time as lastminute. com and was Swedish-owned UK-based site selling lifestyle apparel. Extravagant marketing and development costs meant it burned through money which impacted i n 2000 when investors gave up and $20 million was not raised by the company on 18th May 2000 and was declared bankrupt. Where as other online companies used less financial sources and tried best to attract customers and satisfy their needs and wants. So basically above arguments and facts clearly shows various wrong decisions were made by the Boo. com management and by the company itself which led them to failure. Question 2. Using the framework of the marketing mix, appraise the marketing tactics of Boo. com in the areas of Product, Pricing, Place, Promotion, Process, People and Physical Evidence. For online retailers it is vital to create their marketing mix very effective as it is not mere limited to the Place, Price, Product and promotion (Rix Stanton 1998).